The Fresh Perspective:  Capturing Seniors' Dollars by Understanding Both Their Preferences and Abilities

The growing influence of the senior market will have a very unique and direct impact on food manufacturers – affecting everything from packaging to product development. In the next decade, American baby boomers will drive an estimated $50 billion in incremental CPG growth.

Already many health and beauty care products on the market – and some food products – are targeted toward seniors for the prevention and treatment of health concerns. This emphasis on helping seniors age well has important implications for food manufacturers, most notably meat processors. PG explores the details of seniors' meat consumption and how meat processors can appeal to this important demographic.