Integrating into the Category Development Process
We have combined our expertise with Sensitech, the industry leader in cold chain management systems. First, Sensitech will map the product flow and track the cold chain analytics for your product or category to create an audit blueprint for product quality. Then, the Perishables Group will integrate the data types and points into the overall category development review and planning process. There are various levels of participation available for this program depending on your needs.
Program Levels of Participation
Level 1 – Performance Snapshot
A one-time detailed review (2-4 weeks) of product quality factors.
Level 2 – Seasonal Audit
Multiple performance snapshots designed to document differences in seasonal conditions/practices.
Level 3 – Ongoing Performance Improvement Program
A continuous flow of quality audit data to identify opportunities/problems and monitor quality.
The overall benefits derived from integrating a cold chain analytics program into the category development process are decreasing shrink and increasing product quality, which ultimately increases sales. These benefits are achieved by:
- isolating supply/cold chain practices that negatively impact product quality and shrink.
- encouraging innovation by quantifying the net impact of improved product quality, e.g., higher acquisition and handling costs vs. shrink savings and increased sales.
- protecting brand integrity and achieving a competitive advantage by differentiating your products and services.
- increasing consumer satisfaction and loyalty by monitoring and improving product quality.