Retail Programs and Presentations
This training reviews the USPB tools and resources available to fresh grower/shippers, and then examines the traits of the most successful retail programs. It also discusses how to put together the most compelling retail presentations and shares presentation tips from the pros.
The "New Normal" for Fresh Potato Sales
Kate Thomson form USPB's research agency, Sterling Rice Group, will share findings from the investigation into why reported potato consumption is increasing while retail sales data shows potato purchases declining.
"The New Normal" Training Document
USPB Added Slides
Updating USPB Best Practices
The USPB is continually review our retail best practices as new research findings and information come to light. This training presents the latest updates to the USPB Best Practice in the vital marketing areas of assortment, merchandising and promotion.
Enhancement to the USPB Data Resources for Potato Category Management
Information-based selling is vital for influencing potato category sales in the retail channel, and the USPB continues to invest heavily in order to provide the industry with the most effective data resources available. This training discusses the enhancements to the Nielsen FreshFacts database, revisions to the USPB's potato hierarchy and updates to the reports available from our Resource Center. In addition, the training introduces USPB's newest resource, ECRM Marketgate: a comprehensive reporting service for tracking feature ad activity that will now be available for all industry members to use.
Using Shopper Insights to Drive Fresh Potato Sales
The practice of Shopper Marketing continues to gain favor with retailers and suppliers alike. Learn about the new capabilities that the USPB has added for generating insights into the potato shopper, how we are leveraging these with retailers and what you can do to increase sales with your own retail customers.
Potatoes in the Service Deli - A Bridge to the Produce Department
Learn about the USPB's expanded focus on the service deli and prepared foods areas, and the opportunities that potatoes have in this department. The training covers category trends, shopper insights and marketing opportunities in this fast-growing area for your retail customers.
Best Practices in Fresh Potato Merchandising
Research shows that shoppers believe that potato displays are lacking in providing information and communicating new ideas. Learn how to help your retail customers achieve organization while delivering inspiration at the potato table by implementing USPB's proven best practices in merchandising.
Full Training Document
How Linda Shops: Insights Into the Potato Shopper
Do not miss out as we reveal the findings from the USPB's latest research! We will examine the perceptions, motivations and behaviors of our target consumer as she shops the produce and service deli departments, and share valuable insights that you can leverage to increase your sales at retail.
Full Training Document
More Effective Promotions for Fresh Potatoes
Promotions can - and should - deliver dramatic increases in trial purchases and short-term sales lifts. We'll review the most effective approaches to driving incremental sales of fresh potatoes, and suggest how you can incorporate more powerful promotions into your own marketing plans.
Full Training Document
Eliminating Barriers to Fresh Potato Sales
Don't let your retail customers fall victim to the three most common barriers to sales: selling potatoes from the wet rack, packaging potatoes in clear bags and improper product rotation. We'll share the drawbacks of these common errors and tell you how to work with your retailers to eliminate them.
Produce Department Drivers
The Perishables Group Produce Department Drivers presentation combines information from multiple sources to illustrate PG's point of view on the most important factors impacting produce department performance. PG integrates point-of-sale supermarket data, Spectra consumer profiles, shopper loyalty card data as well as secondary research to provide comprehensive, department-specific insights.
Full Training Document
Best Practices in Fresh Potato Packaging
Potatoes boast one of the largest packages in the store, yet garner some of the least attention from shoppers. We'll reveal the 'must haves' of high-impact potato packaging as well as get valuable tips and critiques from a leading package design firm.
How Marketing Drives Fresh Potato Sales
Marketing can influence both planned and impulse purchases to drive greater potato sales. Join us as we examine best-in-class marketing case studies to uncover what works best, why it works and how you can apply these practices to your own sales situation.
You've been hearing a lot about shopping marketing lately - but what exactly is it and how can it help you grow sales? We'll take you through the essentials for building a shopper marketing program with your retail customers, as well as show you the USPB tools and how to use them.
Full Training Document
Social Media 101
Social media is all the rage - but did you know that the USPB already utilizes blogs, Twitter, Facebook and mobile marketing to reach potato consumers? Learn the basics, what the USPB is currently doing and how you can capitalize on it to grow potato category sales.
Leveraging the USPB's Consumer Public Relations Campaign
Our Consumer PR campaign generated 392 million impressions last year, building awareness and interest among shoppers before they walked in the store. Watch this info-packed session where we share plans for an even bigger effort this year and how to leverage them to drive sales at your retailers.