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Discover more about the potato industry by reading through research results.

Research Overview

Please download the just released USPB Research Overview Book for an overview of all potato research completed in the past year.

If the research document you need isn't located on the Resource Center, please contact Don Ladhoff for more information.

ScanTrack Data
Quarterly update of ScanTrack potato sales across fresh, frozen, chip, refrigerated and dehy (UPC only) 

2012

Q4 2012 Update

Q3 2012 Update

Q2 2012 Update

Q1 2012 Update

PotatoTrac Data

A summary of the results from the NPD Group’s syndicated service POTATOTRAC, which is a cooperative wholesale foodservice measurement service.

2012

Q4 2012 Update

Q3 2012 Update

Q2 2012 Update

 Q1 2012 Update 

USPB Industry Research

Still looking for more research about the potato category?  Look no further; one-page overviews and full studies are available for download below.

State of the Potato Category

 

Find out what's new in the potato category and the most recent news on the retail programs by clicking on the most recent State of the Potato Category issue below: 

 March 2013

 

Previous Issues

November 2012 January 2013
October 2012 June 2012
May 2012 March 2012 
 January 2012

October 2011

August 2011

June 2011

April 2011

March 2011

February 2011

December 2010 

 

Case Study Result Summaries

USPB frequently partners with retailers to conduct "Test and Learn" trials to see how different marketing or merchandising techniques influence sales. The documents below provide summaries of the tests results and a guide for implementing these successful marketing programs with your retailer.


Tote Bag Case Study Learn how merchandising bulk potatoes and onions with a featured tote bag boosted sales of potatoes at a regional retailer. Also find out how you can order your own tote bags to implement at your own retailer.

Tote Bag Case Study Summary


Recipe Card Case Study  Learn how in-store placement of  recipe cards boosted sales of potatoes at a Midwest retailer.

Recipe Card Case Study Summary


 In-Store Demo Case Study Learn how in-store demos boosted sales of potatoes at a regional retailer.

In-Store Demo Case Study Summary


 Secondary Display Case Study Learn how a secondary display of potatoes boosted sales at an East region retailer.

Secondary Display Case Study Summary

Industry Research Documents

 

 Foodservice Usage Report - A report that tracks and examines potato consumption trends in foodservice, especially in the Quick Serve sector. The data is obtained from NPD Group's CREST database.  

Research Summary                                 Full Research Results


 Market Basket Analysis - A market basket analysis was recently conducted to gain an understanding of what consumers purchase when potatoes are in the shopping basket.

 

One-Page Research Overview                            Full Research Results 


Innovation in the Fresh Space - This research includes insights on innovation across categories in produce. Focusing specifically on produce, you will understand the evolution of produce categories in terms of innovation, flavor profiles, convenience, packaging and consumer education. While the primary focus is produce, an evaluation of produce-type items that have begun to represent a larger presence in the deli department, in addition to the integration of top-line European trends in produce categories outside of potatoes.   Innovation case studies available on the left for download. 

 

One-Page Research Overview                                       Full Research Results


Shrink Analysis - The primary way to evaluate the success of the Best in Class program is to examine its impact on category dollars and volume.  However, the Best in Class program has also proven merchandising and assortment recommendations can improve shrink.  
 

 

One-Page Research Overview                                         Full Research Results 

 

 

Still Looking for More Industry Research? 

Click here for the Archives Page

 

Competitive Media Review

The competitive media review helps to understand media spend across like-minded brands/competitive brands, seasonality across brands and evaluate creative messaging/placement

 
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