Click here to get this poster mailed to you for Free!
(While supplies last)
Click here to see who the USPB is targeted this past year for the retail outreach program.
Don't see your retail partner on the list?
Reach out to Don Ladhoff, USPB Retail Program Consultant to nominate your retailer for this very informative meeting.
Get kids involved!
Check out our fun, new Chef Solus' Potato Party Coloring Book, which includes simple recipes and potato information
Click here to download
The USPB has studied the target potato shopper, "Linda", extensively. Linda's shopping behavior changes with the season along with her approach to life. The seasons provide a foundation for all program development by making an emotional connection with Linda and showing her how potatoes serve an important purpose in her life.
Click here to go to the Linda's Potato Seasons page to see all of the seasons
Check out our new video that summarizes our recently completed Linda research!
Did you know that the USPB provides regional and national sales data for the potato category on a monthly basis? You can utilize this data to analyze potato trends and develop key insights for your retail customers. The data is available for download by clicking on the category performance page of the Resource Center.
Click below to hear Steve Lutz, Perishable Group, discuss the key trends affecting the potato category in the fourth quarter of 2012.
Training Interested in learning specific tactics to grow sales with your retailers? Click on the Training tab to view the list of upcoming Web-based training sessions provided by the USPB, and search through past training presentations to expand your knowledge
Training
Interested in learning specific tactics to grow sales with your retailers?
Click on the Training tab to view the list of upcoming Web-based training sessions provided by the USPB, and search through past training presentations to expand your knowledge
Category Performance Need data to better understand the potato category? Click on the Category Performance tab to use our new interactive tools to download regional data, reports and presentations provided by USPB, as well as the USPB potato category hierarchy organization
Need data to better understand the potato category?
Click on the Category Performance tab to use our new interactive tools to download regional data, reports and presentations provided by USPB, as well as the USPB potato category hierarchy organization
Think you know your consumer?
Click on the Consumer Research tab to view in-depth analyses of potato consumers, how they shop the category and how this affects potato purchases
Do you know where the potato category is going?
Click on the Industry Research tab to understand how the potato category is evolving in terms of innovation, produce trends and research
Trying to draw more attention to the potato display?
Click on the Merchandising Support tab to read a training guide outlining how to execute signage at retail. Download USPB high-resolution logos and style guide. Learn about how signage increases potato sales at retail in a documented case study
Looking for a partner to help you innovate and grow?
Click on the Best Practices tab to download guides for the USPB Best in Class (BIC) program, a long-term partnership between USPB, suppliers and retailers to innovate and grow retailer potato categories via assortment, pricing, promotion and merchandising recommendations
Looking for quick, delicious and healthy meal ideas?
Click on the Nutritional Benefits tab to download recipes, potato nutrition information, as well as variety descriptions and uses
General Information
Still haven't answered your questions?
Click on the General Information tab to learn more about USPB and the Perishables Group
Drawing on extensive consumer research and retail sales analysis, we have determined that four keys areas offer the greatest potential for growing fresh potato sales.
Communicate Nutritional Benefits: increasing purchase intent by communicating nutritional benefits
Unplanned Purchases: triggering in-store purchase decisions
Appreciation of Potato Types: increasing usage through greater appreciation of types and their favored uses
Convenience and Innovation: suggesting convenient and innovative ways to prepare and serve potatoes drives increased purchases and usage .
Visit our Consumer Research page to read through the supporting evidence and download the one-page overview!