The Nielsen Perishables Group provides comprehensive access and insights into category performance of the five perishable food departments: produce, deli, bakery, meat and seafood. We supply increased quality and depth of data, more frequent data updates, integrated random-weight and UPC data sets and total store performance reporting.
Our complete Web-based data analysis tool, FreshFacts® Online, provides access to scan data, store-level information, custom clustering, category reviews and category plans.
The FreshFacts® category management system is designed to integrate fact-based analysis into your category development program. With FreshFacts®, you're a mouse-click away from:
- User-friendly reports
- Detailed custom analysis
- Supply-chain analysis
- Activity-based costing analysis
- Industry performance benchmarks
FreshFacts® is the first fully-integrated category management system for perishables. Full integration allows suppliers and retailers to analyze and plan at both the operational and strategic levels. FreshFacts® uses census data to analyze store-level characteristics such as shrink, item performance by store, store clustering, activity-based costs, labor, etc. FreshFacts® uses the analysis from the operational level to plan at both the department and category levels.
The perishables industry has adopted FreshFacts® as its standard for category management. A strong base of retailer-supplied and syndicated data ensures accurate, timely information - the kind of information needed to sustain success.
Fresh Works® - Building Successful Partnerships
FreshWorks® is a secure, centralized data forum. This Web-based collaboration tool allows information and idea exchange between retailers and their key suppliers. FreshWorks® provides secure access to FreshFacts® Online.
Key features of FreshWorks® include announcements, meeting schedules, trainings, industry news, contacts, tools and action plans. FreshWorks® is an evolutionary process designed to grow with the needs of all category management programs through:
- Centralized access to partner program information including documents, schedules and action plans
- Secured access through password-protected areas that are customized to each user; users can post information to be viewed by a specific group of participants or for everyone to share
- Unparalleled access to view, store and edit information as well as monitor program progress