Our Expertise
To survive in today's marketplace, your brand proposition must be communicated effectively. A strategic marketing program from the Perishables Group will help you:
- Articulate your brand/product proposition
- Differentiate your product and services from the competition
- Build interest and demand for your product
- Solidify your trade partnerships
The Perishables Group has the knowledge and expertise to help design a comprehensive marketing program that can be fully integrated into your sales program. We will collaborate with you to select, design and implement the right mix of marketing services to achieve your business goals.
Services
Brand and Product Development
Strategic brand development creates a true point of differentiation between you and your competitors. The Perishables Group will help develop your brand to its fullest potential in order to break through the clutter and stand out in the marketplace.
- Brand proposition and key messages
- Name and tagline generation
- Logo design
- Package design
- Product photography
Marketing Communications
A marketing communications program must have a strategic and measurable impact on your business. Through this focus on strategic communications, the Perishables Group uses a full spectrum of services to help drive sales, strengthen positioning and effectively integrate all components of the marketing mix.
Trade Communications
The Perishables Group maximizes exposure to trade leaders through print, the Web and trade show presence. This exposure helps build credibility and recognition with both trade leaders and consumers.
- Retail toolkit design
- Success story and sell sheet development
- Trade media outreach and advertising
- Quarterly report and newsletter development
- Trade show coordination
- Web site development
Whether it's a new product launch, package redesign, sales presentation or Web site, the Perishables Group can provide a creative and effective program implementation.