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FreshWorks®
Eye on the Market

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Consumer shopping patterns and cooking habits are heavily influenced by mothers even into adulthood, according to a white paper by Sullivan Higdon and Sink (SHS). "We buy what our mothers bought, to state it simply,” says SHS Food Think leader Tom Bertels. “FoodThink research shows the potential for brand loyalty is especially high with consumers younger than 45 and with today's moms." (Progressive Grocer)
Nielsen Perishables Group is the industry expert in fresh food consulting, offering a full spectrum of products and services geared toward complete fresh food market and category understanding.
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We invite you to join us at the following industry events. 

August 15: Prepared Foods R&D Application Seminar (Chicago, IL)  Register here
Consumer-driven Product Development Opportunities
Presented by Kelli Beckel 

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April 25: American Pie Council Conference 
Pies: Successes, Opportunities and the 2013 Outlook View presentation
Presented by Matt Lally

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The Meat Department's Role in Total Store Success  View presentation
Presented by Sherry Frey

THE FRESH PERSPECTIVE


How to Make the Most of Increasing Assortment in Fresh

As consumers continue to place greater importance on fresh, retailers are faced with the challenge of limited space for fresh in their stores. In order to make the most of their store space, retailers are implementing strategies involving seasonality, innovation and localized store assortment, all of which depend on a thorough understanding of the consumer.

Read the full newsletter for a closer look at these consumer-focused strategies. 

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