Perishables Group

Potato Potential Poster
Retail Outreach Targets

Click here to see who the USPB is targeting this fiscal year for the retail outreach program. 

Don't see your retail partner on the list? 

Reach out to Don Ladhoff, USPB Retail Program Consultant to nominate your retailer for this very informative meeting.

Potato Party Coloring Book

Get kids involved!

Check out our fun, new Chef Solus' Potato Party Coloring Book, which includes simple recipes and potato information

Click here to download

Featured Recipes

Quick & Healthy Slow Cooker Chicken & Potatoes


Prep time: 20 minutes
Cook time: 8 hours in crockpot

Spinach & Artichoke Two Potato Casserole


Prep time: 20 minutes
Cook time: 90 minutes total
Welcome to the United States Potato Board Resource Center!

Your Industry Resource for Potato Research, Information, Nutrition, Performance Tracking and Best Practices
World Food Championships Coming Soon!

World Food Championships & USPB have partnered! Click Here to find our more information or contact Sarah Reece ( to learn more about this exciting collaboration.

Linda's Potato Seasons Page

The USPB has studied the target potato shopper, "Linda", extensively. Linda's shopping behavior changes with the season along with her approach to life. The seasons provide a foundation for all program development by making an emotional connection with Linda and showing her how potatoes serve an important purpose in her life.

Click here to go to the Linda's Potato Seasons page to see all of the seasons


Potato Shopper Insights Video

Check out our new video that summarizes our recently completed Linda research!


Click Here for the 2-page Summary or go to the consumer research page to download the full research document
Please contact Don Ladhoff ( if you would like a copy of this video
Knowledge Centers



 Interested in learning specific tactics to grow sales with your retailers?

Click on the Training tab to view the list of upcoming Web-based training sessions provided by the USPB, and search through past training presentations to expand your knowledge


Category Performance

Need data to better understand the potato category?

Click on the Category Performance  tab to use our new interactive tools to download regional data, reports and presentations provided by USPB, as well as the USPB potato category hierarchy organization


Consumer Research

Think you know your consumer?

Click on the Consumer Research tab to view in-depth analyses of potato consumers, how they shop the category and how this affects potato purchases

Industry Research

Do you know where the potato category is going?

Click on the Industry Research tab to understand how the potato category is evolving in terms of innovation, produce trends and research

Merchandising Support

Trying to draw more attention to the potato display?

Click on the Merchandising Support tab to read a training guide outlining how to execute signage at retail. Download USPB high-resolution logos and style guide. Learn about how signage increases potato sales at retail in a documented case study

Best Practices

Looking for a partner to help you innovate and grow?

Click on the Best Practices tab to download guides for the USPB Best in Class (BIC) program, a long-term partnership between USPB, suppliers and retailers to innovate and grow retailer potato categories via assortment, pricing, promotion and merchandising recommendations

Nutritional Benefits

Looking for quick, delicious and healthy meal ideas?

Click on the Nutritional Benefits tab to download recipes, potato nutrition information, as well as variety descriptions and uses

General Information

Still haven't answered your questions?

Click on the General Information tab to learn more about USPB and the Perishables Group

Three Key Opportunities to Increase Fresh Potato Sales

Findings from the 2014 A&U Study continue to validate the three keys for increasing consumption and sales:

  1.  Introduce shoppers to new potato types 

  2.  Communicate & reinforce nutritional benefits of potatoes

  3. Suggest new preparation ideas


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