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Eye on the Market

Pre-shop behaviors of Millennials are heavily influenced by social media; however, they can also be reached via radio according to Alice Sylvester, chief operating officer of the Media Behavior Institute. According to Sylvester, Millennials are also less likely to use store fliers or newspaper inserts compared to older shoppers. (Supermarket News)

A recent evaluation released by the U.S. Department of Agriculture’s Food and Nutrition Service has found that within participating schools, the Fresh Fruit and Vegetables Program (FFVP) effectively increases children’s intake of fresh fruit and vegetables. The program introduces children to a variety of fruits and vegetables and aims to positively impact attitudes and behaviors toward these healthy options. (Grocery Headquarters)

The Nielsen Global Survey of Fresh Foods reveals that U.S. consumers spend 30% of their food, grocery and personal care expense in the fresh sector. Retailers are learning that consumers spend more when there is fresh food in their baskets, and the mix of where consumers shop fresh is evolving accordingly. (Progressive Grocer)

Private label brands from big-name retailers Walmart and Target are beginning to challenge their brand name competitors in terms of price and quality, says a report from market research firm Packages Facts. David Sprinkle, publisher of Packaged Facts, said, “National and regional supercenters alike have upped the ante in terms of the breadth of private-label products offered, the type of product information displayed on packaging and the level of premiumization of these products.” (Drug Store News)

A survey by Linkable Networks found that 95% of Americans use coupons, and 73% use them at least twice a month. Age is the primary factor in determining how consumers look for coupons. Eighty-five perecent of consumers age 45 or older clip coupons from the Sunday paper, and 69%of those age 18-44 find coupons and deals online/from a mobile device. (Progressive Grocer)

Since the 2008 recession, dollar stores have experienced significant growth in revenue, as consumers began shopping discount retail chains for everyday items like groceries, cleaning supplies and toiletries. Better urban penetration and the ability to get away with having higher prices aided growth for chains like Dollar General, Family Dollar and Dollar Tree. (Time)

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