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Thursday, 29 July 2010
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Eye on the Market
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According to Nielsen, the majority of grocery retailers plan to either maintain current levels or continue decreasing SKUs in 2010; 60% of respondents said they did so to avoid shopper confusion. (Nielsen Wire)

FreshWorks®
PG Newsletter

The Importance of Assortment in Fresh

There is an intricate balance between trimming assortments so as not to overwhelm customers and carrying enough variety to maintain customer loyalty.

Find out which products and attributes are claiming more territory in the produce department, and which ones aren’t making the cut. Also read about what steps are necessary to understand the outcomes of various assortment changes. 
Welcome to FreshFacts® Online
The Perishables Group and Nielsen deliver an integrated data solution for evaluating perishable category performance.
 

Take advantage of the ability to:

·         Set strategic plans for pricing and promotion
·         Optimize product assortment and merchandising
·         Manage shrink and activity-based costing programs
·         Monitor performance through market comparison
·         Gain insight into consumer shopping behavior
·         Benefit from advanced analytic capabilities
·         Access proven experts in perishable category management programs and processes

 

Perishables Snapshot: Vegetable Assortment Percent Change
Vegetable SKU Count
Go Figure
Packaged Salad Dollar Share
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