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Eye on the Market

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For eaters who long to take control of their health, few products offer the perception of power quite like “superfoods.” These discussions usually start with kale but stretch far beyond, into an almost religious reverence for produce with a nutrient-rich reputation. Roughly three-fourths of consumers believe they can manage their health through nutrition, and, according to a Nielsen survey, nearly one-third believe food can replace medicine.
(Bloomberg Businessweek)
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January 2014 Perishables Snapshot - Berries
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