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Friday, 18 May 2012
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Eye on the Market
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According to a new study by MarketTools, 63% of shoppers said they have changed their shopping habits to stretch their grocery budgets. Tactics include using coupons, buying store brands instead of brand names and buying items only when they are on sale. (SupermarketNews.com)
FreshWorks®
PG Newsletter

Ground Beef Retail Sales Steady Despite LFTB

Recent media coverage made “lean, finely textured beef” (LFTB) the target of consumer backlash, but any immediate impact that may have existed was short-lived. Preliminary supermarket sales data confirms overall ground beef is not suffering as much as anticipated.

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Perishables Snapshot, 52 weeks ending 2/25/12
Consumer Priority Category Growth
Go Figure
Fresh Chicken Category Dollar Share
Industry Poll Question
What do you think of the media’s coverage of the lean, finely-textured ground beef situation in March/April?
Submit Survey  View Results
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