According to Nielsen, the majority of grocery retailers plan to either maintain current levels or continue decreasing SKUs in 2010; 60% of respondents said they did so to avoid shopper confusion. (Nielsen Wire)
The Perishables Group offers a vast array of services beyond data reporting to help businesses understand the landscape of the industry and how it relates to a category or department. Below is a collection of case studies detailing business issues raised by our clients, as well as the approach and valuable results provided by the Perishables Group.
Determining Business Strategy through Produce Packaging Analysis
Qualitatively and Quantitatively Measuring the Impact of Advertising
Brand Development and Outreach for a New Produce Variety
Gauging New Product Viability in the U.S. and Europe
Finding New Opportunities for Berry Sales: Perishables Consumer Profiles
Understanding Past, Present and Future Category Performance
Designing and Executing Retail Tests
Leveraging Research to Establish Category Leadership
Tomato Consumer Attitudes and Usage Behavior in the U.S. and Canada
Determining the Viability and Optimal Positioning of a New Produce Variety
Using Consumer Understanding to Determine Merchandising Practices in the Deli
Assortment Analysis
Creating Custom Data
Establishing Best In Class
Measuring Impact of the Cold Chain
Meeting Client Needs, Flash Reports
New Product Testing in the In-Store Bakery
Promotion Analysis
Understanding the Organic Consumer
Leveraging Media Coverage to Support New Product Launch
Marketing Produce to Kids