Some 31% of men nationwide were the primary household grocery shoppers in 2011, up from 14% in 1985, according to consumer-research firm GfK MRI and an ESPN report. Manufacturers are taking notice, attempting to market products and adjust store layouts to cater to men. (Chicago Tribune)
Weis Markets updated its loyalty card program to reward its highest-spending shoppers. The Weis Gold Card provides personalized offers, available to the 20% of shoppers who spend at least $67 a week. (Supermarket News)
On Jan. 2, McDonald’s launched a multichannel campaign to give consumers more information about where the origin of their food. The campaign focuses on four farmers who produce meat, potatoes and lettuce used in some of the chain's restaurants. (Advertising Age)
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