RECENT NEWS RELEASES

Nielsen Perishables Group creates first ever syndicated reports for all fresh departments
Aug. 30, 2012 – A total-store perspective is essential to understand and manage complementary and competitive fresh products, and to identify opportunities for growth and innovation. The Nielsen Perishables Group developed Syndicated Fresh Reports to understand and measure the complete fresh food business (meat, produce, deli, bakery and seafood departments), enabling fact-based decisions and enhanced analytical power. As Nielsen’s first total fresh reporting solution, Syndicated Fresh Reports provide aggregated point-of-sale data for all items sold in the fresh departments, including both fixed-weight and random-weight items.  Read more>>

Rising prices fuel sales growth across all fresh departments
April 21, 2011 – New research from the Perishables Group reveals rising food prices were a primary driver of increased sales in the fresh departments of U.S. supermarkets last year. The information was released in the Perishables Group’s new Department Drivers reports, which combine point-of-sale supermarket data, consumer demographic profiles, shopper loyalty card data and secondary research to determine the most important factors impacting fresh department performance. Fresh department sales comprised a growing percentage of total store sales in recent years.  In 2010, the deli led all fresh departments in sales growth, increasing both dollar and volume sales by 4.5 percent. Read more>>

Prepared and organic produce sales increasing 
New report reveals top drivers of produce department performance
April 21, 2011 – New research from the Perishables Group reveals premium priced options are driving growth in the produce department. The information was released in the Perishables Group’s new Produce Department Drivers report, which integrates point-of-sale supermarket data, consumer demographic profiles, shopper loyalty card data with secondary research to determine the most important factors impacting department performance. Fresh department sales, including produce, deli, bakery, seafood and meat, comprised a growing percentage of total store sales in recent years, and in 2010 the produce department posted dollar and volume growth despite higher prices.  Read more>>

Deli prepared foods lead department's increasing share of fresh
New report reveals top drivers of deli department performance
April 21, 2011 – New research from the Perishables Group reveals the in-store deli is gaining share of perishables sales, driven by deli-prepared foods. The information was released in the Perishables Group’s new Deli Department Drivers report, which combines point-of-sale supermarket data, consumer demographic profiles, shopper loyalty card data and secondary research to determine the most important factors impacting department performance. Fresh department sales, including produce, deli, bakery, seafood and meat, comprised a growing percentage of total store sales in recent years. In 2010, the deli led all fresh departments in sales growth, increasing both dollar and volume sales by 4.5 percent.   Read more>>

In-store bakeris have opportunity to reach more consumers
New report reveals top drivers of bakery department performance
April 21, 2011 – New research from the Perishables Group reveals in-store bakeries may not be meeting the needs of a broad consumer base. The implication was provided in the Perishables Group’s new Bakery Department Drivers report, which integrates point-of-sale supermarket data, consumer demographic profiles, shopper loyalty card data and secondary research to determine the most important factors impacting department performance.  Read more>>